Brand Marketing · Campaign Execution · Content Strategy

Noah
Heinrich

Strategic thinking. Tactical execution. I build marketing programs, coordinate vendors and stakeholders, and create the content that drives brand awareness and sales growth.

Scroll

Selected Work

Campaigns &
executions.

Each project required coordinating stakeholders, managing vendors, hitting deadlines, and delivering content that moved the needle for the brand.

The Marker Short Film

Short Film · Project Manager & 1st AD

The Marker

Role: 1st Assistant Director

Led end-to-end project coordination across a multi-department production team. Built the master schedule, managed vendor relationships, produced daily deliverables (call sheets, shot lists), and served as the central communication hub between director, producers, and all stakeholders — keeping a complex creative project on time and on budget.

Lift-Off Global Network 2021 Atlanta SCI-FI Film Festival 2021 Georgia Shorts Film Festival 2022 Atlanta Award-Qualifying Film Festival 2022
Wyatt Music Video

Music Video · Project Manager & 1st AD

Wyatt — Music Video

Role: 1st Assistant Director

Managed a multi-location production from pre-production through wrap. Coordinated department heads, aligned competing priorities in real time, and ensured the creative brief was executed on schedule — the same skills that drive effective campaign management.

Precision Door Atlanta Commercial

Commercial Production · 1st AD

Precision Door Atlanta

Role: 1st Assistant Director

Oversaw vendor and crew coordination for a commercial production delivering broadcast and digital assets. Managed scheduling, logistics, and cross-functional communication to bring the brand's messaging to life on screen and on deadline.

Mercedes-Benz USA Event Photography

Brand Activation · Event Photographer

Mercedes-Benz USA

Role: Brand Event Photographer

Provided on-site photography for a Mercedes-Benz USA brand activation in Atlanta, GA. Delivered imagery capturing product, talent, and community moments — assets deployed across the brand's social and marketing channels to amplify the event's reach and brand presence.

Mercedes-Benz USA Event

Brand Activation · Event Photographer

Mercedes-Benz USA — All In Atlanta

Role: Brand Event Photographer

Captured the Mercedes-Benz G-Wagon showcase and talent moments at the All In Atlanta event. Photography used across social media to build organic brand engagement and support the campaign's broader marketing objectives.

Life Time Fitness Grand Opening

Product Launch · Content Producer

Life Time Fitness — Grand Opening

Role: Content Producer (Video & Photography)

Produced the full content package for a Life Time Fitness grand opening — video production, photography, and social-ready assets. Developed marketing materials designed to drive new membership interest, build community awareness, and support the launch across digital channels.

Axon Social Media Content

Brand Content · Social Media

Axon

Role: Social Media Content Creator

Developed and produced social media content for Axon — a technology brand serving law enforcement. Created video and photo assets aligned to the brand's voice and mission, strengthening trust, credibility, and reach across digital platforms.

Wick Insights Social Video

Thought Leadership · Video Producer

Wick Insights

Role: Social Media Video Producer

Produced a branded video series for Wick Insights' social channels — coordinating assets, scripting pacing, and aligning content to the brand's thought leadership positioning. Delivered a polished, multi-part series built for sustained audience engagement.

AJ Madison Atlanta Grand Opening

Retail Grand Opening · Photographer & Video Editor

AJ Madison — Atlanta Grand Opening

Role: Event Photographer & Social Media Video Editor

Produced the full content package for AJ Madison's Atlanta showroom grand opening — photography, video edit, and social-ready assets. Captured the ribbon cutting, product showcases, and community moments, then edited a launch video deployed across their social channels to drive awareness and foot traffic for the new location.

Children of Israel Event

Community Event · Photographer

Children of Israel

Role: Event Photographer

Provided photography coverage for the Children of Israel event in Sandy Springs, GA — a large-scale community gathering organized by multiple Chabad congregations across Atlanta. Captured intimate family moments and community solidarity, producing imagery that conveyed the emotional depth and cultural significance of the event for use across social and community channels.

Children of Israel Flag

Community Event · Photographer

Children of Israel — Community

Role: Event Photographer

Community documentation from the Children of Israel gathering in Sandy Springs — capturing moments of unity, heritage, and shared identity across multiple Chabad congregations. Content used to amplify the event's reach and document its impact across digital channels.

Friendship 5K Atlanta

Community Event · Photographer & Video Editor

Friendship 5K

Role: Event Photographer & Social Media Video Editor

Provided photography and video production for the Friendship 5K — an Atlanta community event championing inclusion for individuals with special needs. Produced a social media video edit to extend the event's reach, build community awareness, and support the organization's fundraising goals.

Friendship 5K Community

Community Event · Photographer

Friendship 5K — Community

Role: Event Photographer

On-the-ground coverage of event operations — volunteers, organizers, and participants. Content used across social channels to showcase the organization's impact and build year-over-year community engagement.

Spec Work Lack of Color Spec Ad

Spec Campaign · Creative Direction

Lack of Color

Role: Photographer / Creative Director

Self-initiated brand campaign for hat label Lack of Color — conceived, shot, and art directed independently. Demonstrates the ability to identify brand positioning, develop a creative brief, and execute marketing assets aligned to a brand's visual identity and target audience.

Spec Work Calvin Klein Spec Ad

Spec Campaign · Creative Direction

Calvin Klein

Role: Photographer / Art Director

Self-directed spec campaign for Calvin Klein — shot on location with editorial styling and art direction. Demonstrates the ability to match a luxury brand's minimalist aesthetic and produce campaign-quality imagery that aligns to established brand identity.

Spec Work Levi's Spec Ad

Spec Campaign · Creative Direction

Levi's

Role: Photographer / Art Director

Urban spec campaign for Levi's — shot on location in Atlanta. Captured the brand's authentic, street-level energy through original photography and self-directed art direction.

Spec Work Framebridge Spec Ad

Spec Campaign · Creative Direction

Framebridge

Role: Photographer / Art Director

Self-directed spec campaign for Framebridge — conceived the concept, shot original photography, and designed the finished ad.

Spec Work Framebridge Holiday Spec Ad

Spec Campaign · Seasonal Marketing

Framebridge — Holiday

Role: Photographer / Art Director

Seasonal marketing concept for Framebridge — developed to show how the brand could own warmth and memory during the holiday period.

About

Strategic
and tactical.

I'm Noah Heinrich — a marketing and brand professional based in Atlanta with a background that bridges strategic campaign thinking and hands-on execution. I've managed multi-stakeholder productions, coordinated vendors and cross-functional teams, developed content across every major format, and delivered results for brands ranging from Mercedes-Benz to national fitness and technology companies.

My experience as a 1st Assistant Director on commercial, film, and music video sets has given me a rare skill set: the ability to translate a creative vision into a detailed execution plan, manage competing priorities under real deadline pressure, and keep a diverse team aligned toward a single goal — all while producing the deliverables that make the project succeed.

That's not a film skill. That's a marketing skill. Building the plan, coordinating the people, managing the vendors, and executing to deadline — that's what brand management looks like at its best.

I understand brand positioning, content strategy, and what it takes to build awareness and preference across digital channels. I'm as comfortable developing a content calendar as I am managing a shoot day — because I've done both, for real clients, under real pressure.

4
Festival Selections
10+
Brand Clients
100%
Delivered On Deadline
ATL
Based in Atlanta, GA

Transferable Skills

What the work
actually proves.

Multi-Vendor & Stakeholder Coordination

As 1st AD, I simultaneously managed directors, producers, department heads, location vendors, equipment vendors, and talent — all with competing priorities and a hard deadline. That's the same muscle required to coordinate agencies, printers, trade show vendors, and sales teams in a Brand Manager role.

Sales Collateral & Marketing Deliverables

Every production I've managed required producing formal deliverables under deadline — call sheets, shot lists, schedules, brand assets. The Life Time Fitness and Wick Insights projects specifically produced content designed to support sales goals: membership acquisition and thought leadership positioning.

Community & Public Relations

The Mercedes-Benz All In Atlanta activation was a community-facing brand event — and my photography was the PR asset. The Axon work involved a brand operating in a trust-sensitive, community-critical space. I understand that brand reputation is built in the community, not just on the feed.

Brand Research & Market Awareness

My spec campaigns for Lack of Color and Framebridge weren't exercises — they were self-directed research projects. I identified positioning gaps, studied competitors, developed a creative brief, and produced finished assets. That's market intelligence applied to brand differentiation.

Strategic Thinking + Tactical Execution

The QUIKRETE role is described as 60% tactical. That ratio is my natural operating mode. I build the strategy, then I roll up my sleeves and execute it myself — from the first planning doc to the final deliverable. I don't hand off execution. I own it.

Written & Visual Communication

Across Wick Insights, Axon, and Life Time, I developed messaging, scripted content pacing, and aligned brand voice to audience — work that translates directly to writing news releases, industry announcements, sales presentations, and thought leadership content.

Core Competencies

What I
bring to the table.

01

Campaign Execution & Project Management

I translate strategy into action. From coordinating multi-department projects to managing vendor relationships and delivering on deadline, I've built a track record of getting complex initiatives across the finish line — on time, on brief, on budget.

Multi-stakeholder coordination Vendor management Deadline management Cross-functional teams

02

Brand Content & Marketing Materials

I develop the full spectrum of marketing assets — video, photography, social content, and brand collateral — that support sales teams, launch products, and build brand preference in the market. I both develop strategy and execute production.

Brand video Event photography Sales collateral Social campaigns

03

Digital & Social Media Strategy

I build content strategies that drive measurable growth — developing platform-specific content, aligning messaging to brand voice, and creating assets designed to build awareness, engagement, and preference across digital channels.

Content strategy Channel management Brand voice Community engagement
Let's talk

Get in Touch

Let's
connect.

Already part of the QUIKRETE team — and ready to bring everything I've built to this role. I'd love to connect and talk through how my background translates to what the HCM segment needs.

Email Noah View Resume ↗ Connect on LinkedIn ↗